Holdfast Marketing managed digital marketing for Delta Equipment, focused on scaling visibility, engagement, and campaign efficiency.
Social Media Management
Focus: Build presence, consistency, and engagement.
- Implemented high-volume content strategy
- Managed multi-platform posting and consistency
- Improved audience targeting and messaging
- Increased visibility through consistent output
Results:
- Engagement increased from 147 → 1,520
- Engagement rate improved from 3.75% → 5.12%
- Impressions grew from 8,465 → 29,650
- Reach expanded from 4,950 → 29,200
- Content output increased significantly (21 → 322 posts)
Google Ads
Focus: Increase conversions while reducing spend.
- Restructured campaigns for better targeting
- Improved ad copy and keyword alignment
- Reduced wasted impressions
- Focused budget on high-performing traffic
Results:
- +86% increase in conversions
- +48% improvement in CTR (3.51% → 5.21%)
- Reduced monthly spend by 58% ($1,302 → ~$540)
- Increased clicks while reducing impressions
Impact: Nearly doubled lead volume while cutting budget in half.
SEO & Website Optimisation
Focus: Improve discoverability and search performance.
- Optimised website content for relevant keywords
- Improved structure and clarity for better indexing
- Supported long-term organic growth strategy
Outcome: Increased visibility and stronger positioning within the market.
Content & Video Creation
Focus: Showcase products and drive engagement.
- Produced long-form YouTube content (product walkthroughs)
- Created short-form content for social platforms
- Maintained consistent visual and messaging quality
Outcome: Stronger engagement and clearer product communication across platforms.
Overall Outcome
Delta has grown into a high visibility, high engagement brand, supported by efficient paid advertising and consistent content execution.
Project Finished March 2026
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