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Holdfast Marketing managed the digital marketing strategy for Avant Equipment, delivering structured growth across content, search, and paid advertising.

Social media management

Focus: Build consistent, high-performing content and grow audience engagement.

Developed and executed structured content calendars Managed Facebook, Instagram, LinkedIn, TikTok, and YouTube Improved content consistency and brand alignment Increased audience engagement through targeted content strategy

Results:

+1,000% follower growth (8,998 → 10,030)

Engagement increased by over 300% (1,834 → 7,450)

Content output increased by 46% (86 → 126 posts)

Surpassed 10K follower milestone

Google Ads

Focus: Improve targeting accuracy and reduce wasted spend.

Restructured campaigns by search intent Refined keyword targeting and negatives Improved ad relevance and messaging alignment Reallocated budget to high-performing segments

Results:

+14% increase in conversions

+15% improvement in CTR

100K+ reduction in wasted impressions

Reduced monthly spend to ~$920

Impact: More conversions from a lower budget through improved traffic quality.

Content & video creation

Focus: Showcase products and drive engagement.

Created social first content aligned with campaigns Developed video content to showcase machinery and use cases Maintained consistency across platforms

Outcome: More engaging, relevant content supporting both organic and paid performance.

Overall outcome

Avant’s marketing has evolved into a structured, high-performing system — combining content, and paid strategy to drive consistent growth and stronger brand authority.

Project Finished March 2026